Get ready to see the Eurovision Song Contest in a whole new light. Starting today, the world’s largest live music event is sporting a stylish new look, debuting a major brand refresh just in time to kick off the countdown to its 70th anniversary.

In 2026, the Contest will celebrate a staggering seven decades of being “United by Music.” Following JJ’s spectacular victory in Basel 2025 with the hit “Wasted Love,” the momentous 70th edition will be hosted in Austria. And to mark the occasion, Eurovision is getting a bold visual facelift that honours its past while embracing the future.

The familiar, hand-drawn Eurovision logo, a beloved symbol for over 20 years, has been given a modern makeover. The classic script has been refined into a sleek, single marque, powered by a brand-new custom font called “Singing Sans.” While the look is new, the soul of the brand remains: the iconic Eurovision heart is still at its centre, now “beating louder than ever.” For the first time, the words “Song Contest” are given more prominence, reinforcing the event’s full identity for a new generation of global fans.

But the changes don’t stop with the logo. The refresh introduces a dynamic new graphic asset: the “Chameleon Heart.” Described as the Contest’s “emotional compass,” this versatile 3D heart is designed to absorb and reflect cultural influences, music, and movement. It can be adapted with different textures and patterns to mirror a host nation’s identity, a performer’s unique style, or a specific show theme, all while remaining instantly recognisable as the core of Eurovision.

To give fans their first taste, a special 70th-anniversary version of the heart has been unveiled, featuring 70 distinct layers—one for every year the Contest has brought song, sparkle, and unforgettable moments to the world.

The rebrand was developed by the European Broadcasting Union (EBU) in collaboration with PALS, the British branding studio that also worked on the creative concept for the 2023 contest in Liverpool.

Martin Green CBE, Director of the Eurovision Song Contest, explained the vision behind the new look. “The Eurovision Song Contest has always been about evolution – musical, cultural, and creative,” he said. “This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart – just like the Contest itself.”

Green added that the design was also crafted to make the brand clearer on digital platforms and unify the entire family of Eurovision events, including the Junior Eurovision Song Contest, under the permanent “United by Music” slogan.

This isn’t the first time the logo has evolved. For its first 48 years, the Contest had no unified branding, with each host broadcaster creating a new design annually. The first standardized heart logo was introduced in 2004 for the Istanbul contest and was later refined in 2015 for the 60th anniversary. This latest update marks the next chapter in its visual history.

Fans will begin to see the new identity rolled out immediately, with the full brand experience set to launch in the build-up to the 70th Eurovision Song Contest in Austria next May. As Martin Green promised, “there’ll be more surprises… coming in the months ahead.”